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Entre Redes e Rituais: Ana Luz Une Tradição e Tecnologia

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Ana Luz, conhecida como Vó Bahiana, vem ganhando destaque nas redes sociais com mais de 15 milhões de seguidores. Desde a infância, a espiritualista se destacou por suas habilidades sensitivas complexas, tendo visões que se conectavam a um mundo além da compreensão comum. Sua trajetória é marcada por uma busca constante por autoconhecimento e espiritualidade, características que atraem um público cada vez maior em sua jornada. Estudou teologia e hoje está conectada com o xamanismo.

Após uma fase como pastora evangélica, ela encontrou no xamanismo um caminho que ressoava profundamente com sua essência. Diferente de uma religião convencional, o xamanismo é um conjunto de práticas ancestrais que visa a conexão com a natureza e o mundo espiritual. Para Ana, essa mudança representou uma oportunidade de expandir suas atividades e ajudar ainda mais pessoas através de rituais que promovem cura e orientação.

Os rituais xamânicos são variados e incluem danças, cantos e o uso de plantas e ervas. Por conta de toda conexão com essas práticas espirituais, passou de Vó Bahiana para Ana Luz, nome dado ao guardião que agora a carrega. Ela enfatiza a importância da comunicação com os espíritos, buscando sempre o equilíbrio e a harmonia entre o ser humano e o universo. Essa abordagem holística atrai aqueles que buscam uma compreensão mais profunda de si mesmos e do mundo ao seu redor.

Uma das características marcantes do trabalho da sensitiva é sua ética em relação ao uso dos seres vivos. Ana não utiliza animais em suas práticas, focando em métodos que respeitam a vida e a natureza. Sua mediunidade, aliada a essa filosofia, já lhe permitiu acertar centenas de previsões, gerando confiança e admiração entre seus seguidores.

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Com um público crescente e uma mensagem de amor e conexão, Ana Luz se torna uma referência no campo espiritual contemporâneo. Ela prega a cura e o autoconhecimento, também inspirando uma nova geração a buscar suas próprias verdades. Por sua mediunidade sensível e suas visões e clarividência, hoje em dia atende em mais de 46 países, entre eles franceses, portugueses, norte-americanos, sul-africanos e até sheiks árabes.

“Independentemente da religião, a mediunidade sempre me acompanhou desde a infância.  Sempre recebi avisos sobrenaturais que serviram de alerta para muitas pessoas. Acertei centenas de  previsões, consegui auxiliar as pessoas em suas vidas profissionais e pessoais, muitas vezes, através de rituais usando elementos da natureza, para mudar situações cotidianas que estavam atrapalhando o seu crescimento e a sua felicidade. Somos seres feitos de energia e precisamos estar sempre conectados com os espíritos superiores que cuidam de nós”, declara a sensitiva mais seguida do mundo.

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Amstel apresenta suas novidades em seu sétimo ano como marca parceira da Parada do Orgulho LGBT+

A Amstel, cerveja do Grupo Heineken, será a patrocinadora principal da Parada do Orgulho LGBT+ de São Paulo pelo sétimo ano consecutivo. Com a campanha “Festejar tá na nossa história”, a marca promove uma série de ações que celebram a história da comunidade e investem em seu futuro, com foco em empreendedorismo e capacitação. João Victor […]

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Amstel, cerveja do Grupo Heineken, será a patrocinadora principal da Parada do Orgulho LGBT+ de São Paulo pelo sétimo ano consecutivo. Com a campanha “Festejar tá na nossa história”, a marca promove uma série de ações que celebram a história da comunidade e investem em seu futuro, com foco em empreendedorismo e capacitação.

João Victor Guedes, diretor de marketing da Amstel no Brasil, destaca que o compromisso da marca com a comunidade LGBTQIAPN+ é consistente e vai além do patrocínio, buscando construir histórias e dar suporte para o futuro.

As principais iniciativas da Amstel para o período incluem:

1. Mentoria para Empreendedores e Feira da Diversidade:

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  • Mentoria Nhaí By Amstel: Pelo quarto ano, a Amstel se une a Raquel Virgínia, CEO da Nhaí, para o projeto “Negócios do Orgulho”. A iniciativa visa capacitar e acelerar o ecossistema de bares da comunidade, oferecendo um programa de mentoria para 17 empreendedores LGBT+ de São Paulo. Raquel Virgínia ressalta a importância histórica dos bares como espaços de resistência e afirmação para a comunidade.
  • Bar do Orgulho na Feira da Diversidade: Nesta quinta-feira (19), a Amstel apresentará o “Bar do Orgulho” no Memorial da América Latina. O espaço, com entrada gratuita, resgatará a memória de locais emblemáticos, como o Ferro’s Bar, e o histórico “Caso Ferro’s Bar” de 1983, um marco na resistência lésbica. A programação contará com shows de grupos como Samba Maria e Sapagode.

2. Parada do Orgulho e Atração Surpresa:

  • Patrocínio ao Festival Castro: No sábado (21), a Amstel será patrocinadora oficial do Festival Castro, onde anunciará a atração musical surpresa que se apresentará em seu trio na Parada.
  • Trio na Paulista: A Amstel terá o 16º trio na 29ª edição da Parada do Orgulho. A marca promete um dos principais shows do evento, com um artista de peso para animar o público na Avenida Paulista e na Rua da Consolação.

3. Colaborações e Outras Ações:

  • Amstel Vibes: A linha de bebidas “ready to drink” da marca lançou a websérie “Entre Vibes”, com Dudu Bertholini, promovendo diálogos entre diferentes gerações da comunidade.
  • Collab com Coco Leve: Em parceria com a marca Coco Leve, a Amstel Vibes lança uma edição limitada de gelo de melancia com glitter, que estará disponível em pontos de venda em São Paulo e será distribuído na Feira da Diversidade e na Parada.
  • Parceria com OXXO: A unidade da loja de conveniência OXXO na Rua da Consolação, 1937, será decorada com o tema “Para todas as vibes”, com a fachada e o interior celebrando as cores do arco-íris durante os meses de junho a agosto.

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Em nova campanha, Gino-Canesten® incentiva consumidores a “botarem a ‘ppk’ na mesa”

A campanha “Bota a PPK na Mesa”, idealizada pela agência Droga5 para a marca Gino-Canesten®, da Bayer, busca quebrar o tabu em torno da saúde íntima feminina. Com o objetivo de naturalizar as conversas sobre candidíase, vaginose e os cuidados diários com a vagina, a iniciativa convida o público a tratar o tema de forma […]

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A campanha “Bota a PPK na Mesa”, idealizada pela agência Droga5 para a marca Gino-Canesten®, da Bayer, busca quebrar o tabu em torno da saúde íntima feminina. Com o objetivo de naturalizar as conversas sobre candidíase, vaginose e os cuidados diários com a vagina, a iniciativa convida o público a tratar o tema de forma aberta e sem vergonha.

Estrelada pela apresentadora Sabrina Sato, a campanha foi lançada com um filme-manifesto que retrata situações cotidianas relacionadas à saúde vaginal. O filme, produzido pela KAUS, mostra um grupo de mulheres em uma mesa decorada com símbolos que representam a genitália feminina, discutindo abertamente desconfortos como a candidíase e a vaginose. Ao final, Sabrina Sato apresenta Gino-Canesten® como uma solução para essas questões.

Lizbeth Sandoval, Diretora de Marketing da Bayer Consumer Health no Brasil, afirma que o objetivo é “ser aliada da saúde íntima e falar abertamente de ‘pepeka’”, buscando educar e celebrar o tema. A campanha reforça o compromisso da marca em empoderar as pessoas através da informação e do autocuidado.

Ana Cavalcanti, Diretora de Criação Executiva da Droga5, explica que o conceito subverte uma frase machista para promover um posicionamento corajoso sobre a saúde feminina, algo que, segundo ela, todas as pessoas com vagina enfrentarão em algum momento.

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A campanha utiliza uma ampla estratégia de mídia, incluindo televisão e redes sociais, além de conteúdo editorial educativo. Uma das ações de maior destaque foi a participação da “Periquita”, mascote da campanha, no programa “Mais Você”, da Rede Globo. Ao lado de Ana Maria Braga, a personagem promoveu um diálogo descontraído sobre a saúde íntima.

No ambiente digital, a campanha impulsionou o desafio “#ppkaço” no TikTok. Liderado pela ginasta Flávia Saraiva, o challenge incentivou influenciadores a realizarem o espacate enquanto compartilhavam informações e dicas sobre cuidados com a vagina, candidíase e vaginose.

Aproveitando o lançamento da campanha, a Gino-Canesten® apresentou dois novos sabonetes íntimos:

  • Triplo Cuidado: Um sabonete em gel formulado para limpeza suave, proteção diária e controle de odores, proporcionando sensação de frescor.
  • Puro Cuidado: Uma opção sem fragrância, parabenos, álcool e corantes, com fórmula hipoalergênica.

Ambos os produtos são ginecologicamente testados e indicados para o uso diário, atendendo a diferentes necessidades e preferências das consumidoras.

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