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Inovação e sustentabilidade: empresas brasileiras apostam em políticas ESG

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Da moda esportiva à eletromobilidade, empresas nacionais transformam suas práticas para promover sustentabilidade e responsabilidade corporativa.

Cada vez mais empresas, pertencentes às mais diversas áreas, têm destinado recursos substanciais para implementar políticas ESG, que englobam a sustentabilidade ambiental, social e governança corporativa, conforme a sigla em inglês Environmental, Social and Governance. Entretanto, a trajetória desse movimento ainda se desenvolve de maneira gradual, conforme aponta o relatório Global Reporting and Institutional Investor Survey, da EY. Este estudo evidencia que, embora 78% dos investidores acreditam que as empresas devem adotar tais práticas, mesmo que isso reduza os lucros em curto prazo. Porém são ainda poucas as organizações que efetivamente investem nesse segmento.

No Brasil, contudo, não faltam exemplos de empreendimentos que abraçaram essa abordagem. A Penalty surge como um exemplo claro, especialmente por meio de sua linha Ecoknit, que já propiciou a retirada de mais de 1,6 milhão de garrafas PET do meio ambiente. De acordo com Alexandre Marcus Allgayer, Gerente de P&D da empresa, a demanda por produtos ESG tem experimentado um crescimento notável no mercado.

“A gente tem percebido, há alguns anos, uma crescente na demanda por produtos ligados ao tema ESG. Tanto que, em 2018, iniciamos uma linha chamada Ecoknit, que utiliza como matéria-prima garrafas PET. Começamos com a bola S11, certificada pela FIFA, utilizada em várias competições profissionais e reconhecida como a mais sustentável do planeta. Hoje a linha se expandiu e também conta com outros artigos, como chuteiras e meias”, afirmou.

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Outra tendência marcante nesse cenário é a transição das frotas empresariais para veículos elétricos, representando uma alternativa significativa na redução do impacto ambiental e social. Ricardo David, sócio-diretor da Elev, empresa especializada em soluções para eletromobilidade, destaca que essa mudança contribui para a descarbonização do processo produtivo. Além disso, os veículos elétricos apresentam vantagens econômicas, com custos de carregamento e manutenção potencialmente mais baixos em comparação com os veículos a combustão.

“Quem acompanha a evolução das práticas ESG pelo mundo percebe que a responsabilidade socioambiental melhora o desempenho das empresas. E, neste cenário, com a economia gerada pelos carros elétricos, será comum observarmos governos e companhias privadas adotando as frotas eletrificadas”, afirma o executivo. O especialista explica que, em comparação direta com os veículos a combustão, a produção dos eletrificados tem muito menos impacto ambiental.

“Todo o processo de produção dos veículos elétricos emite cerca de 10 vezes menos carbono. Isso significa que quando a empresa aposta nos eletrificados, eles estão comprando uma prática que gera menos impactos ambientais em toda a sua cadeia de produção”, afirmou.

David ressalta que a adoção de veículos elétricos pelas empresas não apenas resulta em menor impacto ambiental, mas também proporciona economia para aquelas que dependem de frotas para o transporte de insumos e produtos. Nesse contexto, a transição para a eletromobilidade não só promove a sustentabilidade, mas também se mostra como uma escolha financeiramente vantajosa para as organizações. Recentemente, até mesmo o Vaticano anunciou o investimento em frotas elétricas, em uma parceria com a empresa Volkswagen.

Na esfera educacional, também observamos transformações e investimentos alinhados às práticas ESG. A SIS Swiss International School, instituição de ensino com sedes no Rio de Janeiro e Brasília, destaca-se como exemplo brasileiro desse compromisso, ao investir na descarbonização completa de suas operações.

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Gamethon desafia estudantes a criarem jogos inéditos em um único dia

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Evento reúne escolas do Rio de Janeiro em competição criativa que mistura tecnologia, aprendizado e diversão, com premiação e programação online aberta ao público

O Gamethon chega para movimentar as escolas com criatividade, tecnologia e muita diversão! Projeto realizado pela EGP Brasil com incentivo da Secretaria Municipal de Cultura do Rio de Janeiro, através da Lei de Incentivo à Cultura do ISS e com patrocínio da ICTSI reúne estudantes em um grande desafio: criar, em apenas um dia, um jogo inédito baseado em um tema surpresa, revelado apenas no momento da competição. 

No dia 5 de novembro, a Nave do Conhecimento do Engenho de Dentro será o palco onde cada escola se transforma em um time, apresentando seus games a uma banca de jurados que avaliará critérios como criatividade, jogabilidade e conexão com o tema.

Antes da grande final, os participantes passarão por algumas fases preparatórias dentro das próprias escolas, que também servem como etapa classificatória. Nesse esquenta, haverá palestras em formatos dinâmicos, rodas de conversa, bate-papos e atividades práticas que apresentam os games como ferramenta de transformação social e de oportunidades para jovens das periferias.

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Após o dia da competição, a programação segue no ambiente virtual. No dia 7 de novembro, pelo canal oficial do evento no YouTube, será revelado o nome das três equipes campeãs. A transmissão contará também com palestras online de profissionais da área de games, tecnologia e criatividade, além de bate-papos interativos sobre temas como “Trampo Nerd: dá pra viver de games e tecnologia?”, “Favelas Imaginadas: como criar personagens e histórias inspiradas na quebrada” e “Gamer Raiz, Gamer Pro: o caminho do Free Fire ao trampo real”.

“O Gamethon é, ao mesmo tempo, competição e oportunidade de aprendizado. Mais do que desenvolver jogos, os participantes têm a chance de mostrar talento, trocar ideias, aprender na prática e se inspirar com novas possibilidades para o futuro no mundo da tecnologia. Ao mesmo tempo, plantamos uma semente de curiosidade e motivação em estudantes de escolas públicas, que muitas vezes têm acesso limitado a esse tipo de conhecimento, abrindo portas para novas perspectivas e sonhos”, destaca Marianna Muniz, da EGP Brasil e coordenadora do Projeto.

A premiação promete animar ainda mais a disputa. Os vencedores irão ganhar medalhas de ouro, prata e bronze, além de premiações atrativas voltadas para a área de tecnologia, cultura e interatividade. Para quem acompanhar a programação online, haverá ainda o sorteio e premiações atrativas de acordo com o perfil do aluno.

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Guidelines For Gambling Carefully In Virtual Wagering ➟ across Canada Play Now

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